Hipcricket Bolsters Mobile Marketing And Advertising Platform

Augme-owned Hipcricket is augmenting its red-hot mobile marketing and advertising platform.

On Thursday, Hipcricket announced new features and functionality for Ad Life.

 The powerful SaaS-based platform is further optimized for customer ease-of-use while adding a number of key updates to Mobile SiteBuilder and the mobile couponing module. These enhancements strengthen the platform’s self-service capabilities and enable tighter integration between mobile channels.

According to today’s announcement, the new features and functionality in the mobile couponing module include:

  • Full SMS, MMS, QR code, Datamatrix code and Mobile Web integration, ensuring that all customers, regardless of device sophistication, experience a seamless and user-friendly coupon delivery and redemption process;
  • Delivery of real-time analytics and reporting to provide for instant measurability, the ability to make changes mid-campaign and optimize performance on the fly;
  • Easy integration into existing membership, loyalty, closed-loop coupon programs and POS redemption solutions;
  • Coupon redemption with traditional Point-of-Sale (POS) systems, with scanner systems capable of reading QR or Datamatrix.

“At Hipcricket, we believe that constant innovation and outstanding service are the keys to building lasting relationships with our clients,” says Eric Harber, Chief Operating Officer at Hipcricket. “In the latest update to our platform, we have enhanced the user interface and added a number of new features that improve the platform’s self-service capabilities and enable our clients to develop successful mobile campaigns and better engage with their customers on mobile devices.”