Facebook should expect some lovey dovey Valentines come February — from retailers.
While retailers are upping their social media ad investments, it is Facebook that steals many hearts. In fact, June, 2015 polling suggests that fully half of U.S. retailers will be spending more on paid media on Facebook in particular.
“That’s what the National Retail Federation (NRF) found when it asked how many merchants would spend more on advertising on various social networks,” reported eMarketer this week. “Facebook had a commanding lead, but YouTube and Pinterest were also expected to see additional ad spending from 29 percent and 27 percent of respondents, respectively.”
But Twitter is bringing up the rear.
“Buying paid media on Twitter was less of a priority, with just 22 percent planning to spend more on that in 2015.”
Recent research suggests that Facebook and Pinterest are bigger social shopping destinations than Twitter.
“UPS found in February 2015 that while 49 percent of U.S. digital buyers also pinned products on Pinterest, and 48 percent “liked” retailers on Facebook, just 38 percent said they followed retailers on Twitter,” according to eMarketer.