Here’s What’s Happening in Mobile Marketing

In case you missed it, here are some of the top stories in mobile marketing we’ve been following this week.

The Mobile Marketing Association will host its Mobile CEO and CMO Summit this year from The Chateaux in Park City, Utah. The event, which spans July 21-23, is the 3rd annual for the MMA.

Today in Deerfield, Illinois, Mondelez International – a globally recognized maker of chocolate, biscuits, gum and candy – announced that it has inked a worldwide strategic agreement with another pretty large company in its own right… Google.

From national chains to corner bakeries, dining establishments of all shapes and sizes are embracing mobile marketing with open arms.

The Mobile Marketing Association put out a reminder today that it isn’t too late to register for next week’s webinar.

It’s been a primary concern for many marketers and advertisers on the fence when it comes to mobile: are smartphone screens too small for campaigns to truly be attractive, engaging, and effective?

Want to get the latest MMW news and insight delivered straight to you inbox every morning?  Click here to sign up for our free newsletter.