Here's What's Happening in Mobile Marketing and Advertising

Here's What's Happening in Mobile Marketing and AdvertisingIn case you missed it, here are some of the top stories in mobile marketing and advertising we’ve been following this week.

If 3D is the next big thing in smartphones, should mobile marketers begin thinking about this technology and how it may be harnessed? Although it’s important to not let the imagination run completely wild about this prospect, it’s difficult to keep the mind from wondering this week as speculation emerges that Amazon is about to roll out a game-changing smartphone in the next two to three months.

While the U.S. and Great Britain have consistently led the way for mobile marketing’s growth, Spain has made huge leaps in the mobile marketing world in recent years.

Nothing says breakfast in America today quite like… Taco Bell? On March 27th, 2014, breakfast changed forever in the United States. And no one is feeling the sting of this A.M. shift in the fast food culinary war like McDonalds. This week, new polling data showed that consumers now favor Taco Bell’s breakfast menu to the classic morning staples offered by McDonalds.

Over the years a variety of strategies, tactics, and tools have come and gone in the world of online marketing. However, one tool that continues to garner a significant amount of success is the landing page.

As social media continues to grow and evolve as a critically important platform for marketing and customer service, some trends are certainly taking hold faster than others. According to a new report and corresponding infographic from Media Mosaic, there are seven social media trends that are dominating 2014 so far.

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