Here's What's Happening in Mobile Marketing, Advertising

Here's What's Happening in Mobile Marketing, AdvertisingIn case you missed it, here are some of the top stories in mobile marketing and advertising we’ve been following this week.

What does Facebook CEO Mark Zuckerberg have planned for mobile now? Perhaps something bigger than we’ve ever seen before from the social networking giant.

Year after year, email marketing has not only evaded predictions that the marketing tactic would soon be dead in the water, it’s proven to be exponentially more effective as new resources and strategies help to make email more effectual than in previous years.

Last night, Facebook confirmed during its Q1 earnings report that it has now passed the groundbreaking 1 billion mark for monthly active users on mobile devices, including smartphones as well as tablets.

Twitter is ready to rock and roll in native advertising. The social media company announced this week that its launching a mobile-focused native ad exchange through its recently acquired partner MoPub.

Everyone, it seems, is taking local marketing more seriously. But who is really doing it well? In an effort to find out, LocalVox has published a new local marketing “report card.” And the findings are quite riveting.

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