Here’s What’s Happening in Mobile Marketing

In case you missed it, here are some of the top stories in mobile marketing and advertising we’ve been following this week. Mobile Alert Patent Suits Tossed On Wednesday, an Illinois federal judge tossed a handful of lawsuits aimed at such heavyweights as the New York Times Co. and CBS Corp. The suits alleged that …   Read More

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Here's What's Happening in Mobile MarketingIn case you missed it, here are some of the top stories in mobile marketing and advertising we’ve been following this week.

On Wednesday, an Illinois federal judge tossed a handful of lawsuits aimed at such heavyweights as the New York Times Co. and CBS Corp. The suits alleged that the aforementioned companies infringed on Helferich Patent Licensing LLC patents.

In a surprise move turning heads today, Millennial Media just announced it’s acquisition of Jumptap. The deal effectively unites two very prominent mobile ad companies that now stand to make an even bigger impact on this emerging industry. According to an announcement from Millennial Media, the deal in question is predominantly a “stock transaction.”

mGamingWatch reported Thursday that San Francisco-based Locaid has technology for smartphone users that allows it to verify their geographical location for those looking to gamble online in states where it is legal.  Locaid says that the locations are “spoof proof”.

With all the time Americans spend on Facebook, Twitter, and Pinterest, it is easy to guess that the United States is the most socially connected nation on the map. But it’s not. In fact, the United States isn’t even number two… or three.

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