Here’s What’s Happening in Mobile Marketing

Here’s What’s Happening in Mobile MarketingIn case you missed it, here are some of the top stories in mobile marketing we’ve been following this week.

On Thursday, the Mobile Marketing Association (MMA), the Interactive Advertising Bureau  (IAB) and the Media Rating Council (MRC) announced the final measurement guidelines for  “Mobile Application” and  “Mobile Web” advertising.

The sad trend for PC shipments continues. Worldwide PC shipments fell to 76 million units in the second quarter of 2013, a 10.9 percent decrease from the same period last year, a new report from Gartner indicated Wednesday.

A federal judge has issued his ruling today in the ongoing legal war between the U.S. Department of Justice and Apple regarding whether the Cupertino, California-based tech giant conspired with five major publishers to raise the retail prices of e-books.

Simply trying to connect with customers via cutting edge mobile and traditional online channels isn’t enough today. You have to brand yourself with key goals pertinent to your online reputation in mind.

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