Here’s What’s Happening in Mobile Marketing

Mobile MarketingIn case you missed it, here are some of the top stories in mobile marketing we’ve been following this week.


Microblogging juggernaut and emerging mobile advertising titan Twitter is setting its sights on your email and browsing history. Experimenting with “new ways to tailor ads,” Twitter will make ads more useful to users in the United States by displaying promoted content from brands and businesses that they’ve expressed interest in.

Would you believe you can feed data coming from various sources (even thousands of different sources like mobile devices) into a system, describe what information to extract in a few lines of code, and have the results at your fingertips now? In real-time? While the system keeps running? You can.

Mobile app developers want more from their marketing resources. And, for starters, they want more – and better – options. A new report from AppFlood finds that a majority of developers are not clear on the benefits of different mobile marketing channels.


Companies of all shapes and sizes are “deepening their mobile activities.” Why? An ever-increasing number of CTOs now believe that that enterprise mobility is of paramount importance. In fact, a recent report published on MarketingProfs indicates that 94% of CTOs are embracing mobile.

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