Here’s What’s Happening in Mobile Marketing

In case you missed it, here are some of the top stories in mobile marketing we’ve been following this past week.

94 of the top 100 U.S. advertisers have now mobilized their marketing efforts by implementing some form of mobile marketing in the past year.

The Interactive Advertising Bureau UK has published a new video featuring a series of interviews with key speakers from Mobile Engage 2013.


SMS and sun tans are a perfect summertime pair. That much is clear from the abundant success touted this week by Seattle Sun Tan, a 35-location tanning salon located in Washington state.

While the rate of engagement with mobile ads grows stronger with each passing year, online display ads are having an opposite experience, according to a new report from comScore.

Before Monday, you had probably never heard of him. But you will again. And many, many more times. Craig Federighi has been deemed a “rising star” at Apple following his well-received presentations this week during Apple’s WWDC 2013 keynote.

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