Here's What's Happening in Mobile Marketing

Here's What's Happening in Mobile MarketingIn case you missed it, here are some of the top stories in mobile marketing and advertising we’ve been following this week.

Turning the corner and putting its money where its mouth is, IBM is doing more than just talking about the power and potential of digital marketing. The iconic tech visionary is making an ample investment.

Econsultancy’s 8th annual Email Marketing Industry Census reveals that email marketing, which has spiked 28% just in the last year in the United Kingdom, is a force like no other when it comes to ROI.

Mobile analytics company Flurry says that most mobile users now spend more time than ever before engaged with their smartphones and tablets.

The power of content marketing has been effectively harnessed in the digital world for many years now. In its early stages, content marketing was sales-heavy. But it then evolved into more relatable and informative blogs and articles – pieces that offered real value and actionable insight.

At the ripe old age of eight, Twitter has now been around long enough for countless brands and companies to behold its value as a mechanism for effective marketing. And with each passing year, more businesses turn to the microblogging platform to spread the world about their products and manage consumer relationships more effectively than they ever could before.

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