Here’s What Happened in Mobile Marketing This Week

Here’s What Happened in Mobile Marketing This WeekIn case you missed it, here are some of the top stories in mobile marketing and advertising we’ve been following this week.

Say What? Yes, It’s True: Many Marketing, IT Execs Don’t Have Mobile-First Strategy
Marketers aren’t clueless — they get the mobile thing with its proliferation of smartphones and more and more time spent on mobile devices.

Buy Buttons on Social Networks? Facebook Users Give It a Thumbs Down
Of all the social media platforms out there, Facebook ranks first in this: a lack of interest in site buy buttons.

Innovation Poised to Dominate CES 2016
Our sister site mGamingWatch is gearing up to cover next month’s presentation of CES 2016 in Las Vegas. And although countless major announces and interesting revelations await, some aspects of the show aren’t difficult to predict.

Purify Ad Blocker Engineers Say Mobile Users Pay Billions for Ad Downloads While Browsing
Not only do engineers at Purify Ad Blocker believe that their popular ad blocking app saves users more than 50 percent on data costs by blocking advertisements, they came to some “startling conclusions.”

PayPal Goes Pigskin: Global Payments Company Will Run First-Ever Super Bowl Ad
This is some new turf for PayPal. The company just announced it will run its first ever ad during a Super Bowl on Sunday, February 7 during the first quarter.

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