Here’s What Happened in Mobile Marketing This Week

In case you missed it, here are some of the top stories in mobile marketing and advertising we’ve been following this week. Attention Marketers: Millennials Going Mobile for Christmas Shopping The findings of a new survey shared with us recently by Dynatrace and Harris Poll reveal a powerful penchant for mobile shopping this holiday season. …   Read More

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Here’s What Happened in Mobile Marketing This WeekIn case you missed it, here are some of the top stories in mobile marketing and advertising we’ve been following this week.

Attention Marketers: Millennials Going Mobile for Christmas Shopping
The findings of a new survey shared with us recently by Dynatrace and Harris Poll reveal a powerful penchant for mobile shopping this holiday season.

Axway Outlines Ten Predictions for the Digital Economy in 2016
This week, the team at Axway , a respected global software company, unveiled their top 10 IT predictions for 2016.

We’re Almost There: 66 Percent of People in Top Digital Markets Will Own Smartphone in 2018
Smartphone adoption in the world’s top digital markets hasn’t slowed down. In fact, 66.5 percent of individuals in key digital markets will have a smartphone by the end of 2018, according to the New Media Forecasts report from ZenithOptimedia.

Holiday Shopping Weekend Stats: Mobile Clicks Increase, But Not at Expense of Desktop or Tablet Devices
Marin Software Incorporated is out with its post-Black Friday and Cyber Monday data analysis for retail clients.

India’s App Economy Could See Employment Double by 2016
Not only is India’s mobile ecosystem and app economy thriving, the prospects for employment growth are surging.

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