Here’s What Happened in Mobile Marketing This Week

In case you missed it, here are some of the top stories in mobile marketing and advertising we’ve been following this week. AT&T’s Nick Bianchi on Cross-Platform Marketing: Tailor Content to the Platform When eMarketer’s Maria Minsker sat down to interview Nick Bianchi, the Director for Social Media at AT&T, a hot topic was cross-platform …   Read More

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Here’s What Happened in Mobile Marketing This WeekIn case you missed it, here are some of the top stories in mobile marketing and advertising we’ve been following this week.

AT&T’s Nick Bianchi on Cross-Platform Marketing: Tailor Content to the Platform
When eMarketer’s Maria Minsker sat down to interview Nick Bianchi, the Director for Social Media at AT&T, a hot topic was cross-platform marketing.

Urban Airship: Retailers’ Apps Shows Mobile’s Growing Influence on Holiday Shopping
On Monday, Urban Airship shed light on an interesting but not necessarily surprising holiday shopping season fact.

No Shocker Here: Cyber Security Is Priority One for Marketers Today
What do three in five U.S. executives worry about most? You’d be right if you guessed security.

New Record in the Books: Cyber Monday 2015 Mangled All Previous Online Shopping Bonanzas
Cyber Monday may now be behind us, but we have enough data to sift through and learn from to keep us busy until next year’s Cyber Monday.

IAB Report: Mobile, Digital Shopping Habits Differ Between Age Groups
Not every age group operates the same way when it comes to digital shopping excursions.

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