Here’s What Happened in Mobile Marketing This Week

Here’s What Happened in Mobile Marketing This WeekIn case you missed it, here are some of the top stories in mobile marketing and advertising we’ve been following this week.

When it Comes to Marketing vs. Advertising, Marketing is Winning
Advertising — with its emphasis on frequency and unrelenting sameness — is dying. Marketing — or, the telling of stories — will never die.

Ad Tech Innovation Returns to Ad:Tech New York
The expo floor at ad:tech New York played host to some of the world’s most well-known companies earlier this month, but some of the most talked about moments from this year’s show emerged from the innovative demos in the booths of companies both large and small.

Mobile Messaging Forecast at 1.4 Billion in 2015; Highest Penetration in Latin America
Around the world this year, about 75 percent of smartphone users will employ an OTT (OTT) m mobile messaging app at least once a month.

Legacy Retailers Feel Like Laggards As They Work to Master Mobile Marketing
There’s an interesting piece in Ad Age this week that reveals what legacy marketers are facing in the brand new world of mobile marketing.

GSMA Launches Mobile World Congress Shanghai 2016
This week, the GSMA outlined the first details of the 2016 GSMA Mobile World Congress Shanghai.

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