Here’s What Happened in Mobile Marketing This Week

In case you missed it, here are some of the top stories in mobile marketing and advertising we’ve been following this week. Mobile Marketing in India Will See Less Social, More Loyalty Schemes by 2020 Location-based targeting is now the premier mobile advertising strategy in India. And that technology is only going to grow, according …   Read More

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Here’s What Happened in Mobile Marketing This WeekIn case you missed it, here are some of the top stories in mobile marketing and advertising we’ve been following this week.

Mobile Marketing in India Will See Less Social, More Loyalty Schemes by 2020
Location-based targeting is now the premier mobile advertising strategy in India. And that technology is only going to grow, according to recent research.

New Infographic Depicts Tips to Increase Customer Engagement and ROI
With almost half of all holiday shopping coming from online browsing and buying, are retailers well-prepared to garner the best customer experiences across digital screens? How can retailers grow their business during the busy season and into the New Year?

Strategy Analytics: Mobile Enterprise Business Applications Market Rise to $63.0 Billion by 2020
Gina Luk, Senior Analyst of Mobile Workforce Strategies and author of “The State of the Mobile Enterprise Business Application Market,” says the increase in the mobile workforce is radically changing the way business serves and interacts with customers.

YEAH! Local Creates New SEO Checklist
YEAH! Local, a local SEO and online marketing firm, has announced the launch of a new SEO Checklist.

Get Ready to Talk, Retailers: 20 Percent Surge in Social Messages Forecast for 2015 Holidays
Retailers may know they need a strong social media presence, but minding the store too often gets in the way of minding messages on sites like Facebook and Twitter.

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