Here’s What Happened in Mobile Marketing This Week

Here’s What Happened in Mobile Marketing This WeekIn case you missed it, here are some of the top stories in mobile marketing and advertising we’ve been following this week.

Facebook Makes the Grade: Social Site Gets A, But Room for Improvement for All Social Networks
When eMarketer asked executives from 29 companies (including advertising agencies and client-side marketers) to grade the “Big Three” social sites — Facebook, LinkedIn, Twitter — and the “Emerging Three” — Instagram, Pinterest, and Snapchat — it learned quite a bit.

For B2C Marketers, ‘Finding the Right Technology is a Challenge’
Fully 40 percent of business-to-consumer (B2C) marketers know they need marketing technology, according to new research, but they’re not always sure about what they need.

Marketers Use Social Media Not Just to Build the Brand, But to Bolster Engagement
Yes, it looks like increasing audience engagement is the key objective for many advertisers who have signed on for social media marketing.

SessionM’s Mobile Marketing Cloud Getting Big Clients
The team at SessionM tells MMW that several more category leaders have signed on to its Mobile Marketing Cloud.

Facebook Pushing Pedal to Metal with New Video Options
It should be obvious to any Facebook user by now that video has become a growing feature of the experience on the site.

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