Here’s What Happened in Mobile Marketing This Week

Here’s What Happened in Mobile Marketing This WeekIn case you missed it, here are some of the top stories in mobile marketing and advertising we’ve been following this week.

Google, Yahoo Playing Nice in Mobile, Desktop Search Agreement
In its Q3 2015 results published yesterday, Yahoo didn’t wow on profits, but there was some good news burried in the announcement. Yahoo has secured a search agreement with Google.

B2B Professionals Still Struggle with Content Marketing, Though Many Agree It’s Valuable
What makes a successful content marketing program for B2B marketers? That question, it appears, is difficult for many B2B professionals to answer.

Digital Will Account for More Out-of-Home Ad Spending in 2015 and Beyond
Digital ad placements now constitute 40 percent of out-of-home ad spending and could account for more than half of out-of-home ad spending by 2018, according to a new forecast from eMarketer.

Scratching a Mobile Itch: Scratchy Game App ‘Rewards’ Customers with Savings
Consumers looking for fun and savings can find it with Scratchy, a new consumer-interaction game app where users can find mobile coupons and rewards. Scratchy enables brands to reward their customers for their loyalty with unconditional rewards and discounts in fun environment.

When It Comes to Holiday Promotions, Expect Retailers to Use Email First
Recent research has shown that only a few U.S. internet users want to shop for the holidays directly on social media this year. It’s much more likely they’ll seek deals and product information via email.

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