Here’s What Happened in Mobile Marketing This Week

Here’s What Happened in Mobile Marketing This WeekIn case you missed it, here are some of the top stories in mobile marketing and advertising we’ve been following this week.

Growth of Time Spent on Mobile Could Slow to Single-Digit Pace in 2016
Here’s a story that strikes a different chord. While all the forecasts have shown mobile as the high growth nirvana in the marketplace, some researchers now see a slowing trend coming.

U.S. Email Marketers ‘Fared Worse’: 21 Percent of Commercial Messages Went to Spam — or Oblivion
While many surveys show consumers still appreciate email from brands and marketers (especially if personalized), the trip isn’t always guaranteed for those business missives.

Top Platforms? Marketers Gravitate to Very Visual Social Sites
“Several fast-growing social media services began offering themselves as platforms for advertisers this year, and according to September 2015 polling, U.S. marketers are interested in getting in on the action — especially on Instagram.”

Survey: 75 Percent of U.S. Adults Want More Product Information Via Mobile
Although 85 percent of U.S. adult shoppers say reading a product package helps them make in-store purchase decisions, 78 percent have wanted additional information about a product after reading a product’s package.

Yes, Beacons Bestow Benefits: Retailers Can Understand the Consumer Journey
Retailers have been quicker than other firms to implement internet of things (IoT) devices and applications, but what about beacons?

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