Here’s What Happened in Mobile Marketing This Week

Here’s What Happened in Mobile Marketing This WeekIn case you missed it, here are some of the top stories in mobile marketing and advertising we’ve been following this week.

What’s To Become of Search? BIA/Kelsey Report Analyzes Shift from Web to Mobile Discovery
With the proliferation of devices has come a host of benefits. But one area is taking a beating in terms of predictable development in the future: search.

What Are the Top Social Media Trends? Video Rules Facebook, Men Joining Pinterest, and More [Infographic]
A new infographic by MDG Advertising is nailing down some essential facts about the state of the internet in 2015 — at least in the area of social media trends.

Street Signs in YouTube Land: ZEFR’s BrandID Suite Organizes YouTube to Help Marketers
ZEFR, a respected VideoID technology company has a new offering: BrandID Suite. BrandID Suite is a visualization of YouTube specifically filtered and organized for brands. It helps marketers better understand the scale, quality, and opportunity of what is the undisputed global video platform champ.

UK Digital Capabilities Report Reveals Marketers Need More Skills on Mobile, Video
The marketplace has gone digital and too many companies lack the skills and capabilities needed to effectively compete, suggests a new report from The Boston Consulting Group (BCG).

Airpush Unveils Virtual Reality Ad Network ‘VirtualSKY’ at Advertising Week
Mobile advertising has entered the age of virtual reality. That much was clear Thursday morning in New York, as Airpush rolled into Advertising Week to unveil its virtual reality ad network.

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