Here’s What Happened in Mobile Marketing This Week

Here’s What Happened in Mobile Marketing This WeekIn case you missed it, here are some of the top stories in mobile marketing and advertising we’ve been following this week.

Industry-First Pixalate Index Ranks Ad Platforms Highest in Inventory Quality and Trust
Since the advent of mobile advertising, the industry has been forced to confront what many have called the plague of mobile ad fraud. Yet, over time, the transparent efforts and undeniable innovation on the part of numerous players across the mobile advertising landscape have yielded stellar results that now lend clarity to the names of the ad platforms that currently rank highest in trust and quality.

Location Based Services Market in India Projected to Grow Steadily
The latest news from Research and Markets indicated that Location Based Services (LBS) market in India could grow at a CAGR of 58.61 percent over the period from 2014 to 2019.

Saving Native Advertising from Pop-Up Syndrome: It’s Still About the Content
Can native advertising avoid the fate that befell banner ads and pop-ups? You know, the ads we love to ignore?

What a Kerfuffle! Is AdBlock Plus Paying Other Blockers to Allow ‘Whitelisted’ Ads?
AdBlock Plus has been accused of paying off other ad blockers to let certain ads get through. Well, duh.

Coca-Cola Would Like to Teach the World to Emoji: Clinking Coke Bottles Pictogram Now on Twitter
Twitter and Coca-Cola Co. have teamed up to take advantage of the current craze for emojis.

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