Here’s What Happened in Mobile Marketing This Week

Here’s What Happened in Mobile Marketing This WeekIn case you missed it, here are some of the top stories in mobile marketing and advertising we’ve been following this week.

From App Annie to Airpush, Growthverse Helps Marketers ‘Visualize’ the Best Industry Leaders, Resources
Who are the most important players and service providers in the digital marketing game today?

Retailers Still Struggle to Analyze Data, Engage with Best Customers
“Retailers are not tapping into the full potential of their available customer data in order to identify and engage their most valuable customers,” says Yes Lifecycle Marketing. “This is despite the fact that retailers have more online and offline data about their customers at their disposal.”

It’s a Mobile World and Newspapers Are Paying The Price for it
According to the eye-opening findings of a new ZenithOptimedia report, mobile internet advertising will overtake newspaper advertising in 2016 (accounting for 12.4% of global adspend while newspapers account for 11.9%).

Report: Real Time Data, Automation, Email Are Keys to Driving Sales
The latest report from The Relevancy Group — “The Value of Multichannel Real-Time Segmentation” — suggests that marketers using real-time multichannel data generate nearly three times more revenue in campaigns than their no-real time data brethren.

AT&T Wants to Reach Out and Touch Personalized Healthcare
Some of the most prominent names in healthcare and technology are escalating their attention and focus on personalization in the healthcare space.

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