Here’s What Happened in Mobile Marketing This Week

In case you missed it, here are some of the top stories in mobile marketing and advertising we’ve been following this week. Are Mobile Ads More Click-Worthy Than Social Sharing Buttons? Looks Like It, Says Moovweb Social sharing buttons may be “falling to the wayside,” it now appears. Why? Getting Personal: It’s the Thing That …   Read More

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Here’s What Happened in Mobile Marketing This WeekIn case you missed it, here are some of the top stories in mobile marketing and advertising we’ve been following this week.

Are Mobile Ads More Click-Worthy Than Social Sharing Buttons? Looks Like It, Says Moovweb
Social sharing buttons may be “falling to the wayside,” it now appears. Why?

Getting Personal: It’s the Thing That Drives Engagement and Conversions
Want to really get close to that customer? Make it personal. According to June, 2015 polling from the CMO Council, higher response and engagement rates are the No. 1 reason to use personalized content.


Hey, Facebook – Who Loves You, Baby? Turns Out It’s Retailers
Facebook should expect some lovey dovey Valentines come February — from retailers. While retailers are upping their social media ad investments, it is Facebook that steals many hearts. In fact, June, 2015 polling suggests that fully half of U.S. retailers will be spending more on paid media on Facebook in particular.

Taking a Look Back at Some Past TCPA-Related Lawsuits
I just wanted to point out some past TCPA related lawsuits for Robocalls, Unsolicited Text Messages and even Fax Messages.   As we’re all aware by now the TCPA specifically states that a brand or company needs to gain ‘Express Written Consent” from an individual before sending them any sort of marketing communication.

Honey, I Shrunk the PC Shipments: Currency Devaluations, Inventory Constraints Worsen Outlook, Says IDC
It’s a wild, wild world out there and one place that’s feeling it is personal computers.

Apple, Cisco Partner and Take Aim at iOS Enterprise Users
Now this is what you call a powerhouse couple. This week, Apple and Cisco today announced a partnership to create a so-called “fast lane” for iOS business users.

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