Here’s What Happened in Mobile Marketing This Week

Here’s What Happened in Mobile Marketing This WeekIn case you missed it, here are some of the top stories in mobile marketing and advertising we’ve been following this week.

Mobile Marketing Will Grow 160 Percent, But Performance Issues Remain
Spending on mobile marketing — about 6 percent of current marketing budgets — is expected to increase to 15.6 percent over the next three years.

Not Missing a Beat: mPulse Mobile Confirms $1.7 Million of New Funding
On Wednesday, mPulse Mobile — a mobile experience-management company focused on consumer health and wellness — confirmed in a statement to the media that it recently wrapped up a $1.7 million investment round (pre-series A) lead by OCA Ventures.

The Plight of SMBs and Technology Vendors: What Do Those Businesses Want?
It appears that small and medium sized businesses (SMBs ) want a better explanation of value, as well as a consistent cross-channel experience from tech suppliers.

Webinar: Increase Gaming Revenues by Becoming a Data-Driven Marketing Organization
This week, the team at Hidden Fruit — a digital marketing, CRM and business intelligence firm specializing in casino operations, automation, analytics and customer insight — confirmed its plan to host an informative — and free — webinar on September 16th, 2015 that is a must for professionals in casino gaming and marketing.

Envelope, Please! Global Smarties Awards Releases Mobile Marketing Standouts Shortlist
They’re creative trailblazers, the cream of the crop of mobile marketers, and now they’re on the shortlist.

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