Here’s What Happened in Mobile Marketing This Week

In case you missed it, here are some of the top stories in mobile marketing and advertising we’ve been following this week. Google Earnings: The Good News and The Bad News Wall Street was expecting Google to report revenue of $14.80 billion and earnings per share of $10.34. But the Internet search giant beat the …   Read More

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Mobile MarketingIn case you missed it, here are some of the top stories in mobile marketing and advertising we’ve been following this week.

Wall Street was expecting Google to report revenue of $14.80 billion and earnings per share of $10.34. But the Internet search giant beat the estimates when it reported $14.98 billion in revenue and earnings of $10.47 per share. “Google had another strong quarter with $14.9 billion in revenue and great product progress,” said Larry Page, CEO of Google.  “We are closing in on our goal of a beautiful, simple, and intuitive experience regardless of your device.”

Apple’s earnings announcement was a true mixed mag for investors. As a result, shares of AAPL are tumbling after hours despite the promising fact that Apple topped analyst earnings and revenue estimates. Dampening the parade for Apple is the company’s anticipated gross margins of between 36.5 percent and 37.5 percent this quarter. Analysts had forecast 37.9 percent.

On Tuesday, Juniper Research released new estimates indicating that the number of smartphone shipments exceeded a quarterly record of 250 million in Q3 2013. That puts year-over-year growth at nearly 50% from Q3 2012.

According to PayPal, U.S. consumers will spend $37.44 billion in 2013 on retail purchases via smartphones and tablets. Not surprisingly, this infusion of cash into retail from mobile consumers is inspiring a boom in mobile ad spend and related strategies to stoke the flames of this hot trend even further.

The friendly skies are finally friendly to mobile devices. According to the FAA’s official new position on mobile device use in-flight, airplane travelers will soon see restrictions lifted on most electronic devices throughout their entire flight.

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