In case you missed it, here are some of the top stories in mobile marketing and advertising we’ve been following this week.
Location-Based Mobile Marketing, Advertising Bound to Grow, says New Technavio Report
Taco Bell would love nothing better than to offer you a coupon for a Triple Steak Burrito when you’re just a block away. Retailers are jumping at the chance to entice with special offers when you’re walking by the door.
Global Developer Nation Report: A World of Poor, Male, Risk-Taking Visionaries
It’s the ninth edition for “State of the Developer Nation” — and the report just out features some interesting highlights.
Vserv Publishes Inaugural Smartphone User Persona Report in India
With India becoming an increasingly important market for all things mobile, Vserv — a prominent smart data platform for mobile marketing and commerce — released its “Smartphone User Persona Report” (SUPR) for 2015.
New Marketing Agency Launched for Mobile Games
iQU Group tells MMW that they’ve just launched its new outfit, Mobilize.
Yahoo!, Inc. and Polyvore, Inc. have announced a definitive agreement for Yahoo to acquire Polyvore. Polyvore is a well-known social shopping site.
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