Here’s What Happened in Mobile Marketing This Week

Here’s What Happened in Mobile Marketing This WeekIn case you missed it, here are some of the top stories in mobile marketing and advertising we’ve been following this week.

Mobile Rocks the Small-Business World, Too; 8 in 10 Use Device At Least Once a Day
Though small businesses aren’t the ones marketing via mobile or trying to figure out how programmatic advertising works, they still need mobile to do business.

The Going Gets Better for Google: Mobile Ad Success Key to Company’s Share Rise
Looks like Google may have turned a corner — at least for now. True, the mobile advertising side of the Google’s business has been lackluster for a while, but recently there has been improvement which might lead to even more growth.

What Every Retailer Needs to Know About the TCPA, Reducing Litigation Risk
Although it comes as no shock that retailers sincerely want to comply with the Telephone Consumer Protection Act (TCPA), the Federal Communication Commission’s rules in this area have actually led to an increase in litigation — and businesses of any kind want to reduce risk here.

Yahoo Launches Livetext as a ‘New Way to Connect’
Yahoo is at it again — making another bold move in the realm of mobile communications. According to an announcement from the prominent Internet company, Yahoo! Inc. is launching Livetext, a new app for one-to-one live video texting on iPhone and Android phones.

MobileFuse Wants to Help Advertisers Reach The Most Receptive Audience
MobileFuse, a mobile-first advertising company, is rolling out this week what it calls “Mindset Video,” a mobile video advertising platform.

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