Here’s What Happened in Mobile Marketing This Week

Here’s What Happened in Mobile Marketing This WeekIn case you missed it, here are some of the top stories in mobile marketing and advertising we’ve been following this week.

To Catch Those Youngins, You Gotta Go Social
It’s tough to be a marketer these days. The landscape changes constantly — and what used to be at least a year or two window to adjust advertising campaigns is now often eclipsed into months or even days.

Can Any Company Afford to Ignore Digital Asset Management and Data Analytics?
“The honeymoon is over for marketers when it comes to getting a free pass on proving ROI for their efforts. It’s no different for the products and services used for digital marketing. Digital asset management (DAM) is right at the pointy end of the CEO and customer sword to prove its worth.”

Synchrony Financial: Retailers Need a Comprehensive Mobile Strategy
On Monday, Synchrony Financial — a consumer financial services company — shared with MMW the findings of its freshly released 2015 Digital Study.

Syniverse Study: Sponsored Mobile Data Plans Could Unlock $6 Billion Market Opportunity
Access to sponsored-data plans could substantially — and positively — affect consumers’ content consumption and open a substantial revenue opportunity for sponsors and mobile operators in Asia.

Mobile Marketers Gain Push and In-App Messaging Campaign Tracking
Kochava, a mobile attribution analytics and optimization company, is talking up its newest offering, and one that has mobile marketers taking a close look.

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