Here’s What Happened in Mobile Marketing This Week

Want to check ad campaigns on the fly Make changesIn case you missed it, here are some of the top stories in mobile marketing and advertising we’ve been following this week.

Tweaking Ads on the Fly: Twitter Testing Ad Campaign Manager for Android, iOS
Want to check ad campaigns on the fly? Make changes? Twitter wants to go there — and help you get there, too.

Open Email in Mobile? In the UK, That’s a Growing Phenomenon
Mobile is taking over. Not just videos. Not just social media. But for dealing with email, too. According to recent stats, more than four in 10 UK smartphone owners now open their email via mobile.

Report: 40 Percent of TV Viewers Are ‘Digital Enthusiasts’
A new GfK MRI report recognizes six new TV viewing audience groups and how they combine emerging and traditional options for TV use. All told, the findings shared with MMW are fascinating.

comScore: Apple is Top Smartphone Maker, Facebook is the Top App
A new report is out from comScore, Inc., a global leader in digital media analytics. Data from comScore research arms MobiLens and Mobile Metrix just documented the key trends in the U.S. smartphone industry for May, 2015.

Sharing the Video Wealth: Facebook Announces New Video Revenue Split Deal
Video producers could be making more money soon. Word just out is that Facebook is preparing to give creators of videos a slice of the revenue generated by ads that run before or during videos.

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