Here’s What Happened in Mobile Marketing This Week

Here’s What Happened in Mobile Marketing This WeekIn case you missed it, here are some of the top stories in mobile marketing and advertising we’ve been following this week.

AOL, Microsoft Expand Mobile Advertising Partnership
AOL and Microsoft announced on Monday a global, enterprise-level partnership where AOL will “assume management and sales responsibility” for all of Microsoft’s display, mobile and video advertising inventory in nine key global markets.

Mobile Marketing Costs Come into Focus in New Report
Although the month of June comes to a close tomorrow, we’re just getting data on the month of May with regard to mobile marketing costs.

PayPal Backs Down on User Requirement to Agree to SMS Messages
If you’re not a big fan of SMS calls and messages to your cell phone — and are a PayPal user — you’ll like PayPal’s recent revision to its newly revised terms of service (TOS).

Cannes Lions Presented Marketers with Mind-Bending Array of Digital Developments
There’s an interesting story by Jack Marshall and Suzanne Vranica at the Wall Street Journal’s marketing blog CMO Today that gives a taste of what it’s like for a modern-day marketer at Cannes Lions.

Real-Time Marketing ROI Increases, But More Marketers Need to Master the Art
Marketers are finding that real-time marketing (RTM) just might be all it’s cracked up to be.

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