Here’s What Happened in Mobile Marketing This Week

In case you missed it, here are some of the top stories in mobile marketing and advertising we’ve been following this week. Local Consumers Going Mobile and Flexing Multi-Channel Muscle On Wednesday, BIA/Kelsey shared with MMW the findings of its new consumer survey, which offers various insights into how local shoppers in the U.S. are …   Read More

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Here’s What Happened in Mobile Marketing This WeekIn case you missed it, here are some of the top stories in mobile marketing and advertising we’ve been following this week.

On Wednesday, BIA/Kelsey shared with MMW the findings of its new consumer survey, which offers various insights into how local shoppers in the U.S. are likely to find, engage and transact with local-serving businesses. BIA/Kelsey and their research partner Ipsos found that 94 percent of the consumers surveyed have gone online for local shopping purposes within the last six months.

According to a recent report from mHealthWatch, health-related mobile apps are now being used by more than one-quarter of all app users on a regular basis. With thousands of mHealth apps now populating the world’s major app stores, the competitive landscape has escalated to such a degree that the business of mHealth app marketing is booming.

While mobile marketing is growing rapidly across North America, Europe, and Asia, it’s vital to similarly recognize the increasing value of tapping into the mobile channel for connecting with consumers in the Middle East. Gemalto, a leading digital security solutions provider, has just published the results of a new survey conducted by IFOP in Dubai.

There’s something big in the “air” today across the tablet computing landscape. Meet the thinnest, lightest and most powerful iPad to date – the new iPad Air.

FICO has just published the results of an international survey of businesses and consumers. The findings indicate that China and Korea are the countries with the highest percentage of people who interact with businesses daily via mobile devices. The survey took an in-depth look at consumer preferences and tendencies with regard to mobile, online and in-person interactions with banks, government agencies, healthcare providers, insurers, and retailers.

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