Here’s What Happened in Mobile Marketing This Week

In case you missed it, here are some of the top stories in mobile marketing and advertising we’ve been following this week. Brands to Social Media: No Third Party Viewability, No Ad Buys Viewability is the watchword of the day in marketing. Because marketers want real stats to hang their ad buying hats on, now …   Read More

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Here’s What Happened in Mobile Marketing This WeekIn case you missed it, here are some of the top stories in mobile marketing and advertising we’ve been following this week.

Brands to Social Media: No Third Party Viewability, No Ad Buys
Viewability is the watchword of the day in marketing. Because marketers want real stats to hang their ad buying hats on, now third party verification is causing some ripples.

Instagram Aims To Increase User Frequency By Sending Out ‘Highlights’ Emails
While no social media platform wants to drive away their users by inundating them with email, that is not to say that email cannot play a vital role in their marketing plan.

Automation Tech: It’s the Path to Improving Content Marketing, Native Advertising, Says Research
It’s becoming a truism that content marketing and native advertising are on a major growth trajectory. But what could help? Research from PulsePoint and Digiday, which found that the growth rates for both will outpace other formats within two years, suggests it’s automation technology.

Webinar to Offer New Perspective on Location Technology
Mark your calendars. On June 16th, the team at PlaceIQ along with the folks at the MMA will present a webinar that promises to offer a new perspective on location technology.

BIA/Kelsey Report: SMBs in Retail Loving SEO, Email, and Mobile as Means to Engage Consumers
Small- and medium-sized businesses (SMBs) in retail now say SEM/SEO and email marketing are top priorities for advertising and marketing.

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