Here’s What Happened in Mobile Marketing This Week

Here’s What Happened in Mobile Marketing This WeekIn case you missed it, here are some of the top stories in mobile marketing and advertising we’ve been following this week.

Fluent: Mobile Usage is Leveling Out
The new “Q1 Device & Demo’s” report from Fluent is out and the data points to some fascinating findings in today’s mobile ecosystem.

Mobile Ad Giant Starts Fund to Encourage Better Mobile-First Video
In a move that illustrates the accelerating interest in mobile-first and mobile-friendly initiatives, Opera Mediaworks has launched a new Short Form Video Fund.

Could Verizon-AOL Deal Spark a Flurry of Industry Consolidation?
When Verizon scooped up AOL for $4.4 billion last week, tongues were wagging about a host of issues. But one of the big ones is the potential for a cascade of consolidation in the ad tech industry. That was the topic of a recent AdWeek story by Christopher Heine.

Millennials The Driving Force Behind Mobile Travel Research
While booking travel on mobile devices is steadily on the rise across all demographics, Millennials seem to be the driving force behind the increase in mobile travel research. While desktop travel research is still the research tool of choice (even for Millennials) mobile devices are steadily on the rise.

Buying on Mobile: Move Over eBay, Here Comes Google
Could Google outsell Amazon and eBay? That’s the headline on a Wall Street Journal story this week about the search giant’s plan to add buy buttons to mobile search hits soon.

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