Here’s What Happened in Mobile Marketing This Week

Here’s What Happened in Mobile Advertising This WeekIn case you missed it, here are some of the top stories in mobile marketing and advertising we’ve been following this week.

G/O Digital and Entrepreneur Magazine Reveal SMBs Are Just on Cusp of Entering Digital Space

What’s inhibiting small and medium sized businesses (SMBs) from getting more digital?That’s what G/O Digital, a leader in local, integrated marketing wanted to know. So it partnered with Entrepreneur magazine to find out. The results of their investigation have just been released in a new research report entitled “Crossing the Digital Divide.”

Kantar Media, comScore Studying Cross-Media Audience Measurement Solutions

Cut once, but measure twice. That might go double for digital. The measurement world may get better, at least for many companies, now that Kantar Media and comScore have teamed up to launch a new “Integrated Measurement Approach” the firms say will deliver “faster, smarter solutions for advertisers and broadcasters.”

What’s the Key to the Future of Marketing? AdExchanger Research Has an Answer

It’s a multi-screen world. And that means there are multiple ways to reach and market to consumers. It goes without saying that targeting across screens is now more important than ever. And cross-device identification is becoming key to the future of marketing, according to AdExchanger Research.

Despite the Mobile Revolution, Charitable Giving Continues the Old Fashioned Way

A new study by TD Bank shows that Americans are still fond of giving generously to the causes and organizations that help others, despite challenging economic times. 1,435 U.S. consumers were surveyed about their attitudes and behaviors towards charitable giving.

U.S. Smartphone Penetration Hits Another New All-Time High

Ahead of the weekend, comScore released data from comScore MobiLens and Mobile Metrix, which as always reports key trends in the U.S. smartphone industry. In this instance, the data is derived from March 2015.

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