In case you missed it, here are some of the top stories in mobile marketing and advertising we’ve been following this week.
Whats inhibiting small and medium sized businesses (SMBs) from getting more digital?Thats what G/O Digital, a leader in local, integrated marketing wanted to know. So it partnered with Entrepreneur magazine to find out. The results of their investigation have just been released in a new research report entitled Crossing the Digital Divide.
Cut once, but measure twice. That might go double for digital. The measurement world may get better, at least for many companies, now that Kantar Media and comScore have teamed up to launch a new Integrated Measurement Approach the firms say will deliver faster, smarter solutions for advertisers and broadcasters.
Its a multi-screen world. And that means there are multiple ways to reach and market to consumers. It goes without saying that targeting across screens is now more important than ever. And cross-device identification is becoming key to the future of marketing, according to AdExchanger Research.
A new study by TD Bank shows that Americans are still fond of giving generously to the causes and organizations that help others, despite challenging economic times. 1,435 U.S. consumers were surveyed about their attitudes and behaviors towards charitable giving.
Ahead of the weekend, comScore released data from comScore MobiLens and Mobile Metrix, which as always reports key trends in the U.S. smartphone industry. In this instance, the data is derived from March 2015.
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