Here’s What Happened in Mobile Marketing This Week

Here’s What Happened in Mobile Marketing This WeekIn case you missed it, here are some of the top stories in mobile marketing and advertising we’ve been following this week.

How Can Small Business Marketers Do A Better Job? For Starters, ‘Get a Strategy’
It’s not so easy for small business marketers to handle the huge job of content marketing. But the Content Marketing Institute (CMI) 2015 “Small Business Marketing Trends-North America” study shows that paramount among the needs of small businesses is having a guiding strategy.

MMA: How to Create Mobile-Friendly Customer Journey
What’s the most necessary move for major brands and marketers? That’d be moving to mobile and making that experience great for customers. And what’s the hardest thing about that mobile experience, according to surveyed marketers today? Knowing how to do it.

Forrester Projections: Online Retail Sales 480 Billion By 2019, Music Will Be ‘All Digital’
It’s enough to make one wonder how any brick-and-mortar stores are surviving. What’s happening with online retail sales in the U.S.?

Google Searches in Ten Countries Now Happening More on Mobile than Desktop
Was your last search executed on a mobile device or a desktop PC? If you live in the U.S., Japan, or one of eight other key countries, there’s a better than 50-50 chance it was via mobile. Google users in these markets have moved more than half their internet searches to mobile devices.

Green Circle Agency Report Confirms Google Search Trend Drift
Everyone wants to know where the digital market is heading, and no one more than the folks at Green Circle Agency, a leading technology-enabled, data driven digital marketing firm. The company just released its first quarter 2015 “Digital Marketing Report,” revealing some noteworthy trends.

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