Here’s What Happened in Mobile Marketing This Week

Here’s What Happened in Mobile Marketing This WeekIn case you missed it, here are some of the top stories in mobile marketing and advertising we’ve been following this week.

mobileStorm CEO Jared Reitzin Says Nobody Should Have Been Caught Off Guard by Google’s ‘Mobilegeddon’
This week, Google struck fear in the hearts of marketers everywhere by updating its algorithm and elevating mobile-optimized sites while penalizing those that aren’t mobile-ready.

‘Watch’ What Happens Now: Hotel Mobile Tech Enters the Age of Wearables
Last fall, Starwood Hotels & Resorts Worldwide announced plans to take their keyless room entry and mobile aspirations to the next level. Ahead of the weekend, Starwood made good on that promise by launching a new app for Apple Watch.

Mobile Will Be Livin’ La Vida Local by Decade’s End
This week, MMW was privy to an advance look at a new BIA/Kelsey forecast, which indicates that mobile is on pace to become the fourth largest local media by 2019.

The MMA Touts New Guidelines for Mobile Native Ad Formats
On the precipice of its related webinar scheduled for today (The Rise of Native Mobile Advertising ), the Mobile Marketing Association (MMA) has just launched new guidelines for mobile native ad formats.

Icons Steve Wozniak and Stan Lee Partner for ‘Silicon Valley Comic Con’ Launch in 2016
OK, geeks, sleeks, and freaks — your day is coming. What’s up? “Apple co-founder Steve Wozniak announced he and legendary comic book creator Stan Lee were teaming up to launch the Silicon Valley Comic Con next March in San Jose — it’s like the gods of pop culture and technology had a baby.”

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