In case you missed it, here are some of the top stories in mobile marketing and advertising we’ve been following this week.
Are Digital Advertisers Really Flying Blind?
Digital advertisers are flying blind. At least, a good number of them are. That’s according to the latest industry data, which confirms that ad spending will continue to climb despite a large segment of the marketing community remaining uncertain of the quality of their strategies.
Do Messaging Apps and Digital Wallets Represent the Future of Digital Marketing for Brands?
Pity the poor digital marketer. Just when she thinks she’s located the hottest platform, the world shifts, the platforms change, and/or consumers migrate elsewhere.
Nokia Ready to Rumble with Apple’s iPhone Again
They may be down, but don’t count them out. According to knowledgeable sources in-the-know, Nokia is ready to get back into the mobile game.
Google Considering New Way to Target Ads to Existing Customers
There could be a resurgence in email if Google’s new targeting program gets off the ground. Reportedly, Google is discussing ways to allow advertisers to target ads in search results at their existing customers. If advertisers hand over customer information such as email addresses, Google could then use that information to target ads.
The Future of Coupons Could Be Bright with Vibes Smartphone Ads
Everything is going mobile these days. Now, a “new kind of mobile ad promises a future in which you’ll never have to clip or print another coupon.”
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