Here’s What Happened in Mobile Marketing This Week

Here’s What Happened in Mobile Marketing This WeekIn case you missed it, here are some of the top stories in mobile marketing and advertising we’ve been following this week.

Come-Ons from Kate Upton Make Mobile Video Game Sales Go Up: Is TV More Competitive than Once Thought?
It’s not news that curvaceous cuties have been enlisted for decades to sell everything from spark plugs to shaving cream. What IS news is that the same strategy is being used to sell a mobile video game — and on TV no less.

Nanigans Publishes New FB Advertising Benchmark Report
Ahead of Facebook’s earnings call next week, Nanigans has just released its Q1 2015 Global FB Advertising Benchmark Report.

Infographic: Is Your Mobile Marketing Missing The Mark?
Falling short of your mobile marketing goals? If so, can you think of one reason as to why that might be?

Smartphone Penetration Tops 75% in the United States
comScore is out with its latest report detailing the latest mobile tech and growth trends as of the close of February 2015.

Slow, but Steady: $70 Billion in Offline Sales In India Could Be Web-Influenced Soon
India may be slower to accrue digital sales, but don’t discount the impact of the Web on offline sales.

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