Here’s What Happened in Mobile Marketing This Week

Here’s What Happened in Mobile Marketing This WeekIn case you missed it, here are some of the top stories in mobile marketing and advertising we’ve been following this week.

Juniper Research is out with a new report that serves up a bold prediction for the future of the mobile smart wearable devices market. The report projects that retail revenue from smart wearable devices, including smartwatches and glasses, will reach $19 billion by 2018 compared with $1.4 billion this year.

The team at WhitePages has just shared details with MMW regarding the arrival of WhitePages PRO’s Phone Lite, a resource aimed at helping businesses comply with the regulations outlined in the Telephone Consumer Protection Act (TCPA). Last week, MMW hosted a webinar with a number of mobile industry leaders, legal experts, and executives who shared their counsel ahead of tomorrow’s implmentation of the regulations government mobile marketing.

The IDC expects worldwide tablet shipments to reach 227.4 million units in 2013. In particular, tablet adoption by U.S. businesses is surging. By the IDC’s own admission, education projects and adoption in vertical markets such as retail are contributing factors as this segment is set to slowly double from the 10% share it held in 2012 to 20% by 2017.

Baynote published on Thursday the results from its inaugural 2013 Holiday Predictions Survey. The survey, conducted in partnership with the e-tailing group, found that retailers are “cautiously optimistic.” In fact, 60% of those surveyed are forecasting growth in excess of 10 percent for 2013 online holiday season revenue, in line with industry forecasts.

According to the findings of a new study by major social marketing company Nanigans, advertisements on iOS devices delivered returns that effectively blew Android out of the water. The study tracked roughly 200 billion Facebook ads from over 100 advertisers on Nanigans’ platform through the first nine months of this year.

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