Here’s What Happened in Mobile Marketing This Week

Here’s What Happened in Mobile Marketing This WeekIn case you missed it, here are some of the top stories in mobile marketing and advertising we’ve been following this week.

SXSW Exclusive: PayPal’s Pablo Rodriguez Talks The Present and Future of Mobile Payments
Every year at SXSW, mobile payments technology captures a little more of the spotlight. With most of that spotlight deserving directed toward PayPal, we were eager to find out what PayPal’s primary message and objectives are at the festival this year.

SXSW 2015 Interview: Entrepreneur Nadeem Kassam Talks Mobile Innovation
Where do the best interviews at SXSW 2015 take place? On the back of a pedicab. That’s where mobileStorm CEO Jared Reitzin caught up with Nadeem Kassam, an accomplished entrepreneur and tech visionary who has launched multiple companies and platforms (the latest of which is Biobeats) that continue to impact and influence the world in which we live.

New MMA Report Probes Cross Marketing Effectiveness
This week, amidst all the mobile tech news emerging from SXSW 2015, it’s easy to forget that there are other sources of news and information in the world. The Mobile Marketing Association is reminding us of that today with the release of their newest and powerfully insightful report — the Smart Mobile Cross Marketing Effectiveness (SMoX) study.

In Conversation with Jared Reitzin: mobileStorm CEO Talks McDonalds, Mobile, and More at SXSW 2015
mobileStorm CEO Jared Reitzin recently caught up with Zaki Fasihuddin, McDonald’s Global Head of Business Development for Digital, at SXSW 2015.

SXSW 2015: Mirror, Mirror on the Wall, What’s the Biggest Draw of Them All?
SXSW 2015 is in the full swing of things in the Lone Star State today, and of the thousands who will pass through the festival this week, one thing is for sure — attendees are as diverse in their interests as they come.

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