Here’s What Happened in Mobile Marketing This Week

Here’s What Happened in Mobile Marketing This WeekIn case you missed it, here are some of the top stories in mobile marketing and advertising we’ve been following this week.

SXSW Banks on iBeacons for Ultra Engaging New SXSW GO App
Next week South by Southwest will kick off in Austin, Texas, welcoming tens of thousands of attendees to the leading cultural and entertainment festival in the world.

Get Smart: That’s What Smart Device Consumers Do to Research a New Device
“Get Smart” isn’t just that old classic television series created by Mel Brooks. It’s also what consumers now do when they’re in the market for a new smart device. Today, it looks like the smart move is to conduct product research via a mobile phone.

Industry’s First Programmatic Multichannel Mobile Marketing Cloud Launches at MWC 2015
On Monday, innovation was off to the races as a host of companies large and small descended on Barcelona, Spain for the official kick-off of Mobile World Congress 2015.

A Sobering Smartphone Stat for the Global Mobile World
Gartner this week published a new report indicating that worldwide sales of smartphones to end users had a record fourth quarter of 2014 (with an increase of 29.9 percent from the fourth quarter of 2013). All told, last quarter smartphone shipments clocked in at 367.5 million units.

BlackBerry Bounces Back at MWC 2015
As Mobile World Congress 2015 winds to a close today in Barcelona, Spain, the festivities aren’t wrapping up without at least one major headline for BlackBerry. The embattled Canadian smartphone maker came to MWC to show off its newest mobile hardware.

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