Here’s What Happened in Mobile Marketing This Week

Here’s What Happened in Mobile Marketing This WeekIn case you missed it, here are some of the top stories in mobile marketing and advertising we’ve been following this week.

Could Main Street Go Mobile? One Company Says It’s Not Just for the Big Boys Now
Main Streets needs mobile. It’s something everyone knows — but fewer know how to expedite. But now one local internet advertising company, Chitika Inc., hopes to convince small businesses in the MetroWest region. Working with local business groups, Chitika intends to acquaint business owners with mobile advertising, and show them they can do it “without shelling out big bucks.”

SXSW ‘Mobile Saturday’ Set for March 14: Expect Long Lines — and a Wealth of Innovative Ideas
South by Southwest (SXSW), a robust schedule of film, interactive, and music festivals and conferences that take place early each year in mid-March in Austin, Texas, is growing exponentially to meet demand.
Digital Marketing Gets ‘Trendy’ for SMBs
Small businesses across the United States are embracing digital marketing at a record pace. A new infographic which summarizes the latest Webs Small Business Digital Trends Survey reveals that 63% of small business owners “are currently using digital products as part of their overall marketing strategy.”

‘Personal Approach’ Offered in New Mobile Marketing Solution
On Monday, Smith Micro Software, Inc. confirmed to MMW that it’s launching its latest NetWise solution — NetWise Captivate. NetWise Captivate is promoted as being a new mobile platform that allows marketers and wireless service providers to create more personalized brand experiences for their customers using smartphones.

Search Marketing Budgets Gaining Steam in 2015
On Wednesday, gShift published the results of a recent survey of more than 700 digital marketers.

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