In case you missed it, here are some of the top stories in mobile marketing and advertising we’ve been following this week.
Surging Smartphone Adoption Drives Opportunities for Mobile Brand Marketing Across Asia
On Wednesday morning, the team at Opera Mediaworks issued a new report indicating that there’s big potential on the horizon for mobile across the Asian continent as brands, agencies and publishers shift to marketing on mobile. Consequently, the independent ad network senses a ripe opportunity that it is refusing to overlook.
mPulse Mobile CEO: Marketers ‘Have to Understand PHI Guidelines to be Successful’
“The US healthcare system is in the midst of a large-scale transformation. With mandates from the Patient Protection and Affordable Care Act (ACA, or Obamacare) and other pressures, the industry is facing demographic, regulatory and financial challenges. It is under pressure to reduce costs, find better ways to keep patients healthy, and treat illnesses more efficiently.”
Mobile Marketing Makes the Barcelona Agenda
Well, it’s about time. That’s the reaction of some this week in response to the news that mobile marketing and mobile advertising are getting high-profile placement in Barcelona, Spain.
Multi Location Businesses Have No Choice But to Go Mobile with Ad Dollars
If you run a company with multiple locations and have yet to utilize location based mobile advertising, your businesses are likely missing out on a considerable degree of potential earnings.
It’s One Small Step for iOS, One Giant Leap for Android
Apple announced during its latest earnings conference call last week that the company has now shipped one billion iOS devices. It’s a watershed achievement for sure, but one that Android is already familiar with. Unlike Apple, which took a multitude of years to reach one billion devices shipped, Android devices saw more than a billion shipments in 2014 alone. Neil Mawston, Executive Director at Strategy Analytics, says Android “has become the first ever smartphone operating system to ship more than 1 billion units in a single year.”
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