Here’s What Happened in Mobile Marketing This Week

Here’s What Happened in Mobile Marketing This WeekIn case you missed it, here are some of the top stories in mobile marketing and advertising we’ve been following this week.

A Stark Reminder That Not All Players Survive the Game of Mobile Marketing on Their Own
Despite the enormous opportunities for growth in mobile marketing today, stark reminders emerge every now and then that serve to reiterate a sober reality for some — not all players survive the challenging game of mobile marketing by playing alone.

What Do Developers Want to See in 2015? Cross-Device Marketing, Programmatic, Tablet Apps
Millennial Media’s “State of the Apps 2015 Industry Snapshot,” a report that explores the future and current state of the app economy, makes it clear that developers and publishers aren’t going to slow down in the New Year. “Through a survey of app developers and publishers worldwide, the report features insights into monetization and design trends, as well as developers’ goals and priorities for the coming year,” notes the mobile ad network.

Tagga Targets Omnichannel with Social, Email, SMS, Mobile Marketing Platform
Today, omnichannel means everything in marketing. And, for that reason, Tagga is bringing everything to the table with its latest offering — a comprehensive mobile marketing platform that serves up a little bit of a lot of things.

The Future of Marketing: 90% of Marketers Say It’s All About Getting Personal
On Thursday morning, MMW was briefed by a representative from Teradata Corp., the big data analytics and marketing applications company, regarding the firm’s 2015 Global Data-Driven Marketing Survey.

Mobile Marketing Platform Dives into New Waters
Vserv, a smart data led mobile marketing platform, is taking the plunge into very lucrative waters for mobile advertising in 2015. In recent days, the company announced the launch of what it calls Vserv Aqua Native. What is it, exactly? The firms calls the initiative a “dynamic native ad format powered by the Vserv Smart Data platform.”

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