As widely rumored in recent weeks, HBO has reached a groundbreaking new deal with Apple.
Confirmed Monday during Apple’s “Spring Forward” media event, Apple and HBO announced HBO NOW is premiering next month, making an HBO subscription available directly to Apple customers for the first time ever.
iOS devices users as well as Apple TV owners can purchase HBO NOW directly in-app as a standalone service.
In short, no cable TV subscription is required.
HBO Now will be available for $14.99 a month.
“HBO NOW is the next phase of innovation at HBO,” said Richard Plepler, the CEO of HBO. “With this new partnership, a natural evolution for the network, we have access to millions of Apple customers who are used to getting their favorite apps immediately. Now, they can do the same with an HBO subscription.”
Apple execs, thrilled to offer more original and exclusive (for now) content, are equally excited.
“HBO NOW offers a new generation of HBO fans many of the best TV programs in the world without a cable or satellite subscription,” said Eddy Cue, Apple’s senior vice president of Internet Software and Services. “Now, with the same simplicity as buying an app, customers can subscribe to HBO NOW and instantly start viewing their favorite HBO programs as they air—this is huge.”