HBO Expanding Mobile Presence

It’s not TV, it’s HBO.

That’s what the premium cable network is fond of saying.

Well, now it really isn’t TV. Thanks to HBO’s aggressive posturing in the mobile space, the cable network could ultimately attract more viewers on the iPad than on television screens.

The Time Warner-owned TV powerhouse is expanding “HBO Go” streaming video service for Apple’s iPad as well as other mobile device in the very near future.

Bloomberg reported this week that HBO is eager to capitalize on the dwindling video rental marketplace by making it easier than ever to access popular HBO original series and movies (both new and old) while on the go or even at home. This exclusive availability of HBO content could be a big win-win for the network and its viewers, say the folks at HBO.

“There is value in exclusivity,” HBO co-president Eric Kessler, noting that viewers “are willing to pay a premium for high quality, exclusive content.”

As reported from Bloomberg, by early 2011, “HBO Go” will be available to HBO’s paying subscribers (all 29 million) at no additional cost “through all major cable systems, on Apple Inc.’s iPad, on mobile devices and elsewhere.”