Hasbro and Zynga Partner for Global Toy Enterprise Based on Leading Social Games

It’s another telling example of just how much toys have changed since we were kids. On Friday, toy giant Hasbro and the digital gaming gurus at Zynga announced a comprehensive partnership that grants Hasbro the rights to develop a wide range of toy and gaming experiences based across Zynga’s popular social games and brands. The …   Read More

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It’s another telling example of just how much toys have changed since we were kids.

On Friday, toy giant Hasbro and the digital gaming gurus at Zynga announced a comprehensive partnership that grants Hasbro the rights to develop a wide range of toy and gaming experiences based across Zynga’s popular social games and brands.

The relationship is a perfect fit for both partners, but particularly for Zynga, which is now the world’s largest social game developer with more than 227 million monthly active users.

In other words, there’s a whole lot of potential buyers out there for toys based on Zynga Games.

“It’s exciting to partner with Hasbro as we share a common vision for play and a mission to connect the world through games,” said Mark Pincus, founder, CEO and chief product officer of Zynga.

“This partnership is so special because it represents an exciting leap forward in enabling people to connect their virtual and real worlds,” he adds. “Hasbro has inspired play through their famous toys, games and action figures and we look forward to working with a company that continually creates meaningful and fun brands.”

Are you looking forward a new collection of Farmville action figures?

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