Half of All US Adults Turn to Mobile for Local News

Mobile is the place for local news according to a freshly published survey by the Pew Internet & American Life Project.

Nearly half (47%) of all US adults surveyed admit to accessing local news and information on either their mobile phone or tablet computer. “One of the newest forms of on-the-go local news consumption, mobile applications, are just beginning to take hold among mobile device owners,” the report finds.

The most sought-after material was local weather. About 4 in 10 mobile phone and tablet owners (42%) use their mobile device to access local weather information. “That represents 36% of all American adults,” the Pew report says.

The next biggest category among cellphone and tablet owners was information on restaurants or other local businesses (37%). General local news came next (30%), followed by other news such as up-to-the minute information of local sports scores (24%) and the latest local traffic and transportation (22%).

Other interesting findings include:

  • 35% of mobile local news consumers feel they can have a big impact on their community
  • 65% feel it is easier today than five years ago to keep up with information about their community
  • 51% use six or more different sources or platforms monthly to get local news and information
  • 75% use social network sites
  • 15% use Twitter

For more information about the Pew Internet & American Life Project or to read the full report, click here.