Half of All Tablet Owners Now Watch Feature-Length Films on Their Device

It turns out the number of tablet owners who use their device to watch full-length feature films may actually be much greater than originally anticipated.

New In-Stat research shows that approximately 50% of all tablet owners are viewing not only feature-length movies on their device, but TV shows as well.

This is an important revelation, says In-Stat, to both content producers and providers alike. “Tablet and smartphones are not only becoming vital new screens for video consumption, but are also functioning as personal interaction devices for video-centric social networking and applications,” the In-Stat report reads.

Data used to compile the report was drawn from In-Stat’s new Q2’11 US Multiscreen Video Database.

“Tablets, in particular, have become a primary video device, both inside and outside the home,” says Keith Nissen, Research Director. “By 2015, our research projects that 65% of the US population will own a smartphone and/or tablet. As these devices become a center-point for video engagement and consumption, content providers, device manufacturers, and operators need to support a multiscreen usage model that reflects social interaction, screen interaction, personalization, and mobility.”

Additional research findings include:

  • Frequent mobile video users will more than triple over the next five years
  • Nearly 50% of 18 to 24 year old smartphone/tablet owners frequently social network about TV programs currently being viewed
  • 86% of smartphone/tablet users will view video on their mobile devices
  • Nearly 60% of smartphone/tablet owners will also be viewing OTT (over-the-top) video at home
  • The average Apple household will have four Apple devices, while the average Google Android household will have at least two Android devices