It’s always nice to come across use-cases for SMS beyond the basic confines of marketing, and a perfect example is the increased usage of the medium for appointment reminders.
Headrush Hair Salon, an up-scale and high-traffic salon in the U.K, enlisted the help of TextMagic to introduce SMS reminders to cut down on no-shows and reduce the standby time for their stylists, helping curb the untold amount of revenue lost during idle time. With over 4,700 clients total, no-shows had become a huge problem.
“TextMagic has improved our amount of no-show clients who may have forgotten the date and time of their appointment, therefore leaving a stylist in the salon with sometimes up to 2 1/2 hours of down time, which is clearly bad for business and profits. We calculate that our number of no-shows has been reduced by approximately 70% since we’ve been using TextMagic and we expect this number to improve further as we obtain more clients’ mobile numbers.”
With SMS being inexpensive, easy to implement and having the ability to reach anyone quickly and easily no matter the type of device, it’s no wonder SMS reminder solutions have proved so successful. Nearly every use-case I come across is deemed a huge success, with ROI that goes above and beyond most expectations. As the concept makes itself known, wide-spread usage in a variety of industries will begin to take shape, for good reason.