H Code Media Cracks the Code Delivering Culturally Relevant Content Marketing Campaigns to Hispanic Audiences

MMW learned this morning that H Code Media — a leader in digital advertising for the US Hispanic market — is launching a new division called H Code Studio—a full-service content studio combining the identity of a brand, the storytelling of a production house, and the scale of a digital platform.

According to a provided release, the studio will be led by Jeffrey Duque and Diana Pieretti, formerly of IM Studio+/Impremedia.

This is the first time data science is being used to analyze audiences and identify segment insights of the US Hispanic market. These insights are being used to create new optimization solutions in a content studio. H Code Studio provides unique, fully integrated marketing solutions that are ownable, client-centric and culturally relevant, catered specifically to the US Hispanic market.

“Content marketing is the holy grail in today’s ever-changing, highly fragmented media market,” said Parker Morse, founder & CEO of H Code Media. “H Code Studio is fulfilling the growing demand for brands looking to produce compelling stories. The difference is that each one of H Code Studio’s products are backed by data. This layer of information, or science, will allow us to partake in multi-platform storytelling that outperforms our competitors and produces content that is proven to resonate in-market with US Hispanic consumers.”

Morse continued, “I look forward to the impact that Jeffrey and Diana will make, having worked with some of the world’s biggest brands, bringing years of experience and award-winning creativity to our clients and partners.”

To learn more, check out H Code Media here.